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JOULE PROJECT
Joule is the unit with which we measure energy. It's charged with emotion, action, and reaction.
JOULE PROJECT speaks to the constantly evolving nature of energy, that charges our broadening imagination for new designs. We celebrate nature’s raw energy through fine jewelry.
Service
Brand Identity
Client
JOULE PROJECT
Year
2022
Raw energy cracks silver, revealing the gold inside.
The cracks were used while creating brand identity, and reflect in all its territory, from the logo to packaging.
Brand Communication
The brand communication on social media is a melange of raw and fine, of polished images with work in progress, of fashion photography in contrast to urban signage elements.
PASSPORT Collection
Precious Moments Calendar
Photography courtesy of @joule_project
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